Marketing Manager, SEO & Organic Growth

Job Description

Toast is seeking a data-driven Marketing Manager to lead organic growth strategy. The role focuses on architecting SEO and search visibility initiatives to position Toast as the primary resource for customer queries across Google Search and AI-powered language models.

Key Responsibilities:
- Drive organic-attributed pipeline and revenue through improved search visibility
- Develop SEO requirements guiding web and content roadmaps, partnering with Engineering teams
- Pioneer Generative Engine Optimization (GEO) strategy, analysing brand presence in ChatGPT, Gemini, and Perplexity
- Identify high-value partnership targets for PR and distribution, evaluating SEO impact
- Build forecasting models with Marketing Operations and Finance teams
- Audit content library and provide keyword insights to capture new search intent

Requirements:
- 3-6+ years SEO or Growth Marketing experience in B2B SaaS
- Revenue-focused mindset measured on pipeline and revenue outcomes
- Proficiency with Ahrefs, Semrush, Google Search Console, and Screaming Frog
- Understanding of AI's impact on search optimisation
- SQL or Python knowledge a plus