SEO & GEO Specialist

Job Description

Redwood Software is looking for a data-driven, creative, and proactive SEO & GEO Specialist to join their marketing team and help scale inbound organic growth. The ideal candidate is obsessed with the future of search, possessing a foundational understanding of traditional SEO alongside a passion for cutting-edge techniques like Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO).

The role will play a key part in evolving the search strategy to capture visibility in AI Overviews and conversational results, drive high-intent qualified traffic, and maximise organic conversions. The specialist will collaborate with content, product marketing, and web teams to implement and optimise the full spectrum of search — from blue links to AI-generated answers.

Key Responsibilities:
- Perform regular site audits to identify technical SEO issues and collaborate with the web team to resolve them
- Optimise on-page elements including metadata, internal linking, heading structure, and content formatting
- Conduct keyword research to find additional search opportunities
- Track and report on pertinent SEO metrics such as rankings, sessions, and demos
- Translate target keywords and topics into structured prompts for AI-driven search engines
- Track and report on GEO metrics such as Share of Voice, Mention Rate, and Citation Rate

Requirements:
- Passion for SEO and internet marketing, including staying current with SEO/GEO trends, new tools, and practices
- Experience implementing and optimising strategies for AEO and GEO
- Familiarity with generative AI tools (e.g., ChatGPT, Gemini, Claude)
- Strong analytical and GA reporting skills
- Basic understanding of Semantic HTML, Schema Markup, and cross-device compatibility